Art Kyiv x WalkAgency
Forbidden Art
Even the underground scene sometimes needs a little commercial push. The guys from the art ‘society’ in Ukraine’s capital teamed up with us to promote their forbidden gallery. The main goal was to create a website, and along the way, we also developed simple branding for the gallery.
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Logo
For the logo of the exhibition and art group, we chose a minimalist approach. Guided by the idea that perfection isn’t achieved when there’s nothing left to add, but when there’s nothing left to take away. The logo also needed to be adaptable for various artistic formats, including illegal graffiti. The logo itself symbolizes a picture frame hanging in a gallery, with the intent that any space where art gathers can become a gallery—not just polished commercial venues filled with elites in suits.
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Responsive Website
For the upcoming exhibition, we created a website with key information about the event, its artists, and its mission. Later, after the offline exhibition ended, we transformed the site into an interactive online gallery with engaging elements that encouraged visitors to seek out the artworks on the streets of Kyiv.
