C-Bar x WalkAgency
Crunchy Health
C Bar was the result of a collaboration with a Ukrainian cereal product manufacturer aiming to increase market share. Together, we developed a new line of snack bars as a private brand for an established company. We built the C Bar strategy from scratch—from market positioning and flavor selection based on in-depth market analysis to packaging and an interactive website.
/01
Brand Identity
It all began with a vague vision to expand the product range to new customers. So we got to work from the ground up. We started by analyzing the market within this segment, and based on the insights we gained, we created a new brand for the cereal product manufacturer. The crunchy C Bar represented young, active people looking for more than just a quick energy boost from their product.
/02
Package Design
The minimalist design in vibrant colors didn’t reveal much at first glance. We relied on customers' curiosity, making the most important aspect of the packaging its ability to stand out on shelves crowded with monotonous products.
/03
Responsive Website
We created a dedicated website for the bar, where customers could find all detailed information—not only about its ingredients but also about the origin of each component. One of the brand's core values was honesty, so nothing was left hidden.
