Molnya / Twenty x WalkAgency
Packaging Design
Packaging is an essential part of the marketing mix. The Twenty and Molnya projects shared a common feature—their manufacturers prioritized product quality, often placing branding and packaging in the background. Our task was to create attractive branding that catches attention at first glance and highlights the high level of quality.
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Strategy
Molnya is a product line from a Russian energy drink manufacturer aiming to introduce a new brand to alternative markets, targeting young people with higher incomes. Our goal was to develop this product line specifically for the Kazakh market. We created the name, brand communication style, and packaging design.
/02
Package design
The packaging of the energy drink was designed to clearly convey the fast energy boost Molnya provides. The central design element was a lightning bolt, as 'Molnya' is the Russian word for lightning. Different color schemes represented distinct flavors at a glance. The packaging aimed to embody energy, uniqueness, and boldness.
/03
Brand Identity
It started with a company that had a top-notch product, one that outperformed the competition, but lacked the know-how to sell it. For their protein bar, we developed a complete brand identity—from the name and communication style to positioning and packaging. The simple name 'Twenty' reflected its 20 grams of protein content while providing creative direction for campaigns.
/04
Package design
Twenty symbolizes not only a delicious, protein-packed bar but also the active lifestyle of its consumers. The goal of the packaging wasn’t to highlight the protein content like competitors do but to create a stylish snack that grabs attention at first glance. A snack that represents its consumer as an open-minded individual who embraces new challenges daily and leads a fun, spontaneous life.
