Muradov.Fit x WalkAgency
Insta TKO
For the workout app of UFC fighting star Mach Muradov, we developed a complete social media communication strategy. The primary goal was to capture the professional, almost scientific aspect of combat sports combined with the artistic intensity inherent in MMA.
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Socials
For social media communication, we created an original content grid for the Muradov.Fit training app. The goal was to deliver professional content blended with motivational and artistic elements that embody MMA. We developed five post styles: simple, at-home workouts; fundamental, science-backed information on nutrition and training; motivational visuals featuring Muradov; a ‘technique of the week’; and an artistic visual of specific MMA techniques the fighter used in various matches.
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Ads Strategy
As part of our task to manage brand communication on social media, we also created ad groups and visuals to support the sale of training packages and increase project awareness. Along with developing the advertising strategy, we designed all ad visuals and managed the entire campaign on social media.
